The Society of Neuro-Linguistic Programming™

Become a part of the movement that improves lives every day.

Founded in 1978, we are the largest and oldest licensing body in NLP, a skill that has helped people learn to use their brains.

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Your journey starts here

Trainers Like Kathleen Are Ready For You

Kathleen La Valle is a Licensed Master Trainer of NLP™ and DHE® and has been conducting training and development seminars with PureNLP® for 30+ years. She specializes in Customer Service, Intuitive Processing, Sales and Influence, and Education. She is also the chief developer for the group and has developed programs for the banking industry, new home development companies, research and development organizations, and pharmaceutical companies to name a few.

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Q: What's NLP (Neuro-Linguistic Programming)?

Neuro-Linguistic Programming is "The Study of the Structure of Subjective Experience and what can be calculated from it."

Q: Who is the Society of NLP™?

Established in 1978, the Society of Neuro-Linguistic Programming™ is a worldwide organization set up for the purpose of exerting quality control over those training programs and services claiming to represent the model of Neuro-Linguistic Programming (NLP).

Q: How do I know if a practitioner or trainer is licensed by the Society of NLP™?

The seal indicates Society Certification and is usually advertised by Society of NLP™ - Richard Bandler approved institutes and centers. We highly recommend that you exercise caution as you apply the techniques and skills of NLP. We also urge you to attend only those seminars, workshops and training programs that have been officially designed and certified by The Society of Neuro-Linguistic Programming™. Any training programs that have been approved and endorsed by The Society of Neuro-Linguistic Programming™ will display a copy of the certification mark(s) of the Society of Neuro-Linguistic Programming™ - Richard Bandler.

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Begin Your Journey

Whether you're ready to begin your journey or are looking to continue it, there are many official resources that are ready for you right now.

Streaming Audio/Video

NLP Eternal

Give yourself the gift of unlimited potential with the past, present, and future of Neuro-Linguistic Programming. Remastered archive content, brand new exclusive content, and more stream direct to you with your NLP Eternal Unlimited Subscription available now on your PC, Mac, mobile devices, tablets, and Chromecast/Airplay compatible televisions.

NLP Eternal is the most complete official NLP streaming resource for restored archival videos of Richard Bandler and John La Valle, classic audio/video programs, brand new content filmed at live seminars, and trance programs for learning to enhance your life in a convenient digital format.

Live Trainings

Find a Licensed Trainer

All over the world the Society of NLP™ has officially licensed trainers hosting live events where you can become licensed yourself as a Pracittioner or Master Practitioner.

In-person training has the advantage of not only becoming licensed, but face to face excercises where you can learn about the nuances of human communcation and true change work. If you're looking for personal or business applications, there's something for everyone.

All students who successfully complete a course from Licensed Trainers of Neuro-Linguistic Programming receive certificates signed by Dr. Richard Bandler, an honor exclusive to The Society of NLP™.

Become a Licensed Trainer

Trainers Training & Charisma Enhancement®

The Society of NLP™ - Richard Bandler is the only licensing body that can both train and license you as a Licensed Trainer of Neuro-Linguistic Programming®. Lots of our trainers have achieved great success with a career in training Neuro-Linguistic Programming thanks to the resources that the Society of NLP™ provides not only during their training but in the support provided afterwards such as the processing of certificates signed by Dr. Richard Bandler, exclusively provided by the Society of NLP™.

Many people who are not looking to train others in NLP have also used these skills to hone their on stage communication abilities such as charisma and rapport.

The Movement

An open-letter from President John La Valle, Society of NLP™

John La Valle speaking at an NLP seminar in Orlando, Florida

The Society of NLP™ was founded in the 1970s by co-founders Richard Bandler and John Grinder to establish standards in training and provide resources to NLP Practitioners, Master Practitioners, and Trainers. As president of The Society of NLP since about 1994 and owner of The Society of NLP™ since 2002, I (John La Valle) have continued the work of the licensing body.

I am pleased to have been working with Richard Bandler and flattered that he entrusted me with the organization. Since 2002, the Society of NLP™ has grown, and we have added many more trainers worldwide and continue to do so.

We feel strongly about Neuro-Linguistic Programming and its ability to help people for themselves and each other. Since the creation of NLP, we know that the world has become a better place. This technology enables you to unlock the secrets to better communication and new ways of experiencing the world around us, and we can all agree that's something we strongly need.

The Society of NLP™ is here to welcome all to learn from the source and maintain the standards established from the foundation's beginning. I ensure that all trainers meet standards during their licensing and that they continue to exceed them every time they train.

On behalf of the Licensed Trainers, Master Trainers, and every other member of the Society of NLP™ - we welcome you to explore the world of Neuro-Linguistic Programming with our resources built from its original vision as it has evolved with the ever-changing world.

Success Stories From All Types of Journeys

The Society of NLP™ Licensed Trainers of Neuro-Linguistic Programming® have changed lives for the better all over the world. Here are just a few of these stories we'd like to share with you.

Jimmy 5
Licensed Master Practitioner of Neuro-Linguistic Programming®

My training with The Society of NLP has tremendously improved my skills to help people with a wide range of problems.

I have taken multiple trainings with the Society of NLP along with Kathleen and John La Valle as well as with co-Founder Dr. Richard Bandler and it is a great honor to learn from the best in the field.

Chris 5
Licensed Trainer of Neuro-Linguistic Programming®

The Society of NLP along offers a common sense and authentic approach in terms of the programmes they run which helps me to continually update my skills. When I’m running my own NLP Practitioner and Master Practitioner Programmes, they provide me and the team all the resources we need to make our sessions a complete success on time and in full. I recommend John La Valle and the Society of NLP to anyone who wants to learn NLP in a way that inspires and ensures you have all the skills you need.

Cecily 5
Master Color Specialist/Hair Stylist, Charisma Enhancement® student

What I'm most excited about is that I'm able to come to you, at all of these classes in front of a whole big crowd of people without being nervous.

That's the key to making sure I'm enlightening throughout the world, being a superstar. So, I'm excited about that!

Alessandro 5
Licensed Master Trainer of Neuro-Linguistic Programming®

Becoming a Licensed NLP Trainer has been life-changing. It's equipped me with powerful communication skills, deepened my relationships, and boosted my confidence. NLP has opened doors to career success, empowering me to inspire and lead others effectively. Most importantly, it's transformed my mindset, helping me break free from limitations and live a life of purpose and fulfillment. Grateful for this journey of growth and empowerment.

Q: What is the technology of NLP?

NLP is based on finding out what works and formalizing it.

In order to understand NLP, it is important for people to make a distinction between a model and a technique.

A model is a formal representation of behavior that allows prediction. Models are most commonly used in physics. A model will allow you to create new techniques. The techniques generated from these models are techniques, nothing more.

Some people will want to learn something from someone they consider to be a genius and they will have to elicit enough information in order to accomplish this. When they do this, they are actually eliciting the genius' "strategy", or "strategies". They have not elicited a new "model". The strategies will include the models that constitute NLP. Once put together in the proper sequence, they will change someone's internal representations. This set of strategies is called a technique, which when used, would change that behavior.

The models that constitute NLP are all formal models based on mathematical, logical principles such as predicate calculus and the mathematical equations underlying holography. What we have done is simplified these so you don't have to know about the mathematical equations or holography because we have provided the models and some techniques.

Furthermore, all of these models are generative. For example, when challenging one Meta Model™ distinction, the answer will always be a surface structure (a sentence) containing further Meta-Model distinctions. In addition, these models are also recursive, i.e., the model can be applied to itself. These distinctions will help people understand the difference between what a model and a technique is.

Q: Why is it important to learn from a Licensed Trainer of Neuro-Linguistic Programming®?

With the 'Society of NLP™ - Richard Bandler' you can be trained directly by Dr. Richard Bandler, co-creator of NLP, or by somebody who has been properly vetted and licensed by The Society of NLP™ - Richard Bandler. While some of our trainers may offer some classes online, Licensed training is done in person. Virtual learning is not training. It is teaching. You can gain helpful information that does not fulfill the most critical steps. Having a "Licensed Trainer" helping you in person provides real-time feedback in a real-world situation, helping you succeed more in the real world.

Remember, when you sign up for other training, you get something watered down and not pure in intent or content. They focus on selling lots of "extras" that have little value to you and lots of potential income for them. These Institutes are certificate mills. It is about producing many certificates backed by less-than-adequate programs for the future you deserve. And you deserve a more than adequate future, and the attention to your learning needs that only a Society of NLP™ Licensed Trainer of Neuro-Linguistic Programming® can provide.

Q: How can I learn to train others in NLP and become a Licensed Trainer of Neuro-Linguistic Programming®?

It is most useful and required to attend a Licensed Practitioner program, then a Licensed NLP Master Practitioner, then a Licensed Trainer program (Charisma Enhancement®). And because NLP has been designed differently, each program contains unique material regardless of skill level. So it is often useful to also attend some programs that are actually "applications" of NLP, i.e. Persuasion Engineering®, Design Human Engineering®, or Neuro-Hypnotic Repatterning®. It is also highly recommended to attend several NLP Practitioner and Master Pracitioner programs and get lots experience applying your skills prior to becoming a Licensed Trainer of Neuro-Linguistic Programming®.

There are wide variety of courses available including introduction courses, Design Human Engineering® courses, business and personal consulting, Personal Enhancement Courses, NLP as an application to Hypnosis, Sales courses, etc.

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